THE FUTURE NOW

The “Clean City Law” in São Paulo, Brazil


In 2006, the city of São Paulo, Brazil passed the Clean City Law, which banned all public advertising. The intent was to clean up the image and aesthetic of the city, which at the time was filled with brightly lit advertisements and large billboards. When the advertisements came down people reported noticing previously hidden aspects of the city, such as a range of new housing developments, and remarkable architecture. If left unchecked, companies do their best to saturate public spaces with brand advertising, to stoke consumer impulses. Can bans similar to São Paulo's be used to shift thinking and practices around consumption, companies and brands?

Please check your e-mail for a link to activate your account.
Photo Credits: On Flickr: - Wandering the Neighbourhood by "fraleigh" (https://www.flickr.com/photos/fraleigh/1363983692/) - Remembrance by Pat Gaines (https://www.flickr.com/photos/patgaines/4203627413/) - Bison on the Plain by Michael Wallace (https://www.flickr.com/photos/wallaceperspective/4795510510/) - Grand Isle / stilts by Martin Gautron (https://www.flickr.com/photos/martingautron/5206979402/) - Salt River by Mike Beauregard (https://www.flickr.com/photos/31856336@N03/5414569749/) - buffalo gap badlands 183 by Bri Weldon (https://www.flickr.com/photos/briweldon/5893116238/) - Absaroka 1992 B01 by David Lawrence (https://www.flickr.com/photos/abysswriter/5919920281/) - Lions - Sharing a Meal by Steve Jurvetson (https://www.flickr.com/photos/jurvetson/5998214763/) - IMG_3081 "Plains Bison in Grand Teton National Park" by Geoff Lipscombe (https://www.flickr.com/photos/geff47/6363379055/) - Sunset Seattle @ Golden Gardens by "Lara604" (https://www.flickr.com/photos/lara604/10003414955/) - 3 Sheep on a Cliff by Jason Parrish (https://www.flickr.com/photos/arcticproductions/14796029882/) - "Kenia-Tanzania_Agosto2014_0039_16072014.jpg" by "rostras" (https://www.flickr.com/photos/rostras/14866875154/) - Head-Smashed-In Buffalo Jump by Dave Sutherland (https://www.flickr.com/photos/raptortheangel/14926542783/) - Bull Elk by Jay Melnick (https://www.flickr.com/photos/jaymelnick/15456375852/) - 357.365 : Starry Day by Rory MacLeod (https://www.flickr.com/photos/macrj/6775656499/) - Night impression by Olli Henze (https://www.flickr.com/photos/gruenewiese/14098060418/) - Rising & Diving by Thanasis Papathanasiou (https://www.flickr.com/photos/frigus/14788057285/) - Mountain near Rawl, West Virginia (https://www.flickr.com/photos/nationalmemorialforthemountains/255174892/in/set-72157594303835554) - People Risk Arrest at State Department Office in Boston Protesting Keystone XL Pipeline by Kayana Szymczak (https://www.flickr.com/photos/nokxl/10138901665/) - Typhoon Haiyan (Copyright 2013 JMA/EUMETSAT; http://www.flickr.com/photos/eumetsat/10726056545/) - Pays Basque, vallee des Aldedes (https://www.flickr.com/photos/dubusregis/4551325218/) - net zero house.jpeg by Darren Greenwood (https://www.flickr.com/photos/greenenergyfutures/14445476692/in/set-72157645217035742) Greenwood Racetrack New Urbanism by Dylan Passmore (http://www.flickr.com/photos/dylanpassmore/6938646469/) Garrison Woods, Calgary AB (https://www.flickr.com/photos/canadalandscompany/4253681591/) Rainwater Harvesting in Gibraltar - 1992 by Jim Linwood (https://www.flickr.com/photos/brighton/4356861008/) Jeda Villa Bali Solar by Bart Speelman (https://www.flickr.com/photos/jedavillabali/5077410064/) Rick Bayless' Garden 24 of 365 by Mary Ellen Bleeden (https://www.flickr.com/photos/112845476@N08/15111007051/) On Shutterstock: - cargo ship loading in coal cargo terminal by Aleksey Stemmer (http://www.shutterstock.com/pic-141348610/stock-photo-cargo-ship-loading-in-coal-cargo-terminal.html?src=m0h2eHkcYn8Thqb6ryqDmg-1-0) - Dry bulk shipping by Teun van den Dries (http://www.shutterstock.com/pic-128545217/stock-photo-dry-bulk-shipping.html) - Conveyer belt processing stockpiles of bulk cargo in port (http://www.shutterstock.com/pic.mhtml?id=58131247) - Explosion at a coal mine to extract coal (http://www.shutterstock.com/pic-93740869/stock-photo-explosion-at-a-coal-mine-to-extract-coal.html?src=fdpZ1TUBKPUUCHfZtB3ciw-1-34) - Riverboat with Coal (http://www.shutterstock.com/pic-69521032/stock-photo-riverboat-with-coal.html?src=syh9BwYYnQ4i29Yq5a74pQ-3-79) By RAN: Ambre Energy: Dirty, Dangerous and Obsolete (http://www.flickr.com/photos/rainforestactionnetwork/5486456476/in/photostream/) Stand with Pat: Tell BofA to Stop Funding Coal (https://www.flickr.com/photos/rainforestactionnetwork/8182597795/in/set-72157631999727019) Challenge Corporate Power (https://www.flickr.com/photos/rainforestactionnetwork/4986355107/in/photostream/) EPA: Stop MTR, Veto Spruce Mine (https://www.flickr.com/photos/rainforestactionnetwork/4986745064/) Other: Aerial view of homes that were ravaged by fire in the community of Breezy Point, NY [Image 4 of 12] (http://www.dvidshub.net/image/784055/aerial-view-homes-were-ravaged-fire-community-breezy-point-ny#.VLALF2TF_9t) Home Cracked in Half (https://www.fema.gov/media-library/assets/images/68865)